What's the big deal, it's just the subject line. Not using this valuable tool or squandering it can make the difference between your reader opening your email or letting it decay with all the others in their crowded inbox.
A great headline gets the reader's attention and makes them want to open the email. Utilize this prime real estate to highlight key information, an opportunity or the main purpose, with an active and engaging title. It is the first place to make an announcement or request. A good subject line also serves as a reminder in your reader's inbox.
A blank subject line tells your reader that your message is so unimportant, that it doesn't warrant a title. Don't count on your reader taking the time to read your message when you can't be bothered with typing a subject line.
When we don't immediately recognize the sender, we will delete messages with vague subject lines such as:
2. Good Morning
4. As you requested
6. A joke for you
7. Great news!
Even when we know the sender, a vague subject line may delay the opening the email. Is that what you want?
A good test for a useful and functional subject line is to ask yourself; could my reader easily find this email again? I cannot count the number of times I have received an email that I want to access in the future with a blank or indistinct subject line and had to edit it in able to be able to locate it later.
Not this: Prices
Use this: Check Our Updated Widget Price List
Not this: Meeting
Use this: Monday Meeting, 9:00 a.m. - Agenda Changes
Not this: Help
Use this: Need your input to complete crucial monthly report due today
Not this: Thanks
Use this: Thank you for your assistance today
Not this: Info
Use this: Great resource to help with your marketing project
Make the subject line work for you. Don't forget to change it as the subject matter and topic progresses.