Tell it like it is.
What's in your email message? That's what your subject lines need to succinctly communicate to recipients. If you're sending an email newsletter, make it clear by including the title and issue. If you have a special promotional offer, highlight that. You may come up with creative, cute, and clever subject lines. But if they don't tell your readers what they need to know, you'll not only have poor conversion rates in that email promotion, but you also may damage your reputation for future promotions.
Keep it short and simple.
This is always great advice for subject lines. Your subscribers are likely hurried and quickly browsing through their multitude of mailbox messages to determine which emails to open or delete. Plus, keep in mind that the typical email carrier displays on average between only 38 and 47 characters, and where your subject lines are cut off in a recipient's mailbox is out of your control.
"Front-load" the benefits.
While keeping subject lines short is important, a recent study by the marketing services firm Epsilon shows that focusing only on length won't deliver the best results. In this study, which analyzed 568 million emails, the choice and order of word placement were found to be just as important as subject line length. Specifically, the study found that email marketers should "front-load" the words that will likely have the biggest impact – including the benefits to readers – placing them within the first few words of the subject line. Here are a couple of examples of recent FulcrumTech subject lines that followed this advice and performed well: "Boost ROI tenfold with segmentation" and "10 tips for using Twitter."
Use top brand names and industry buzzwords to improve open rates.
When appropriate to the content of your email messages, include top brand names in your subject lines. Here's one that we used successfully earlier this year: "5-step strategy to Facebook success." Plus, consider what industry-specific words (relevant to your email message) are bound to pique your subscribers' interest. Since search engine optimization (SEO) is currently a hot topic for email marketing, the following subject line is a good example: "Use SEO to build a great list."
Look beyond the open rates.
Although the open rate is an important criterion for judging the effectiveness of your subject lines, it shouldn't be the only metric you look at. A subject line may generate a high open rate, for example, but result in below-average click-through and conversion rates. In such a case, your recipients may have determined that a subject line did not relate to your email's content – or even may have been misleading.
Does the subject line of your email matter to those who will receive it? On any given day, you probably have a wealth of emails come to your own inbox. Many of them are spam and they may even head right for the spam folder. Those that have survived that step still need to give you enough of a tease to open them.
If you're a marketer, you have an email marketing list. If you don't, stop reading this and go build one. But, having that list and ensuring the messages that go out to that list are engaging are two entirely different things. For all you marketers whose readers are simply not opening those emails, here are some much needed tips. * The Open Ended Question - It doesn't get any simpler than
What's the big deal, it's just the subject line. Not using this valuable tool or squandering it can make the difference between your reader opening your email or letting it decay with all the others in their crowded inbox.
Everything can be perfect with an email marketing campaign, but if the subscriber audience rejects the content - then it's doomed. As you know, the first inkling anyone has of your email is when the subject line appears on the monitor. It's our aim here to provide some workable tips on writing subject lines, and we hope they will serve you well.
Without a title or subject line, many e-mails will go dismissed or end up lost in people's endless amounts of spam mail. In the fast paced world we live in, set backs like that can't be afforded. That is why there are a few effective tips to utilize in order to make sure your e-mail gets read and gets read promptly.
When you are ready to step into the professional world, one thing becomes your mirror, in which every employer see you and gets to know about you. This mirror is known as resume. Writing resume is an art and tips for writing an effective resume are indeed too essential for you.
Proper email subject lines is something that online marketers overlook. The subject line you choose can make or break your email marketing campaign. Therefore, it's worth investing the time to learn how to do it right.